Complaints India - Articles
Adsense Crash. Publishers Lose Money as Google Ad Network Continues to Breakdown
14 March 2010 David N (Complaints India)
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The unsatisfactory performance of Google Adsense Publishing system, the undisputed market leader, has been widely reported from across the world, during last week. The delivery of text, image and video Ads which are served by Google on content network, based on content relevancy has been found to be very erratic. Google seem to be unable to ensure reasonable uptime, if not the expected 100%.
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The continuing woes of Google in setting right its Ad publishing system should give competitors like Yahoo, Adbrite, Fastclick etc a crack in the wall, to sneak in. Due to the breakdown, publishers are losing heavily, since millions of web pages are being visited by internet users with Google Adspace empty.
For enterprising competitors, Google AdSense Crash offers access to publishers, who may wish to show Ads from others in space reserved for Google, when it takes the now customary longish naps.
Its observed that the average break down period could be as high as 5 hours per day. According to Cubestat, the average daily earnings from Adsense for a news based site like www.sify.com is US$4250. A five hour Adsense breakdown translates to loss of US$27,445 per Month for sify.com!
Its time publishers woke up to the loss caused to them by Google's inability to serve Ads, though Ad space is reserved for Google by publishers.
On 13.March.2010, Google Adsense inventory, disappeared altogether from millions of websites at around 5.00 PM IST. The Ads returned at around 8.30 PM IST, after a 3.5 hour long nap!
No prizes for guessing when the Google Ad network will go down again! Look around! It may be down now! The only thing that Google Adsense Publishers claim as consistent, is Google's inconsistency!!
"Complaints India" has carried out check on couple of active Google Ad publishers, to see how web pages look when the Google Ad Network breaks down, which offcourse is quite often!
1. A Page from sify.com with Google Ad. Screenshot taken on 13.03.2010, 10 AM
2. Screenshot of Above Page from Sify during Google Adsense Breakdown on 13.03.2010, 5.PM to 8.30PM
3. A Page from deccanchronicle.com with Google Ad. Screenshot taken on 13.03.2010, 10.10 AM
4. Screenshot of Above Page from Deccanchronicle.com during Google Adsense Breakdown on 13.03.2010, 5.PM to 8.30PM
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